When you are building a new website for your business, there are some things you will need to do to ensure it is easily found online. It is often best to address these things at the development stage of your website to ensure everything is in place before the site goes live. You will need to optimise your website using SEO to help send the correct signals to the search engines and ensure it appears in the results for your targeted keywords. Below are some tips to help you ensure you get everything done correctly before you push your site live.
Audit Your Staging Site Before Going Live
You will most likely be using a staging site when you are building a website, which is hidden from search engines. Once the design and layout are complete, you will want to audit the website to highlight potential problems it may have in the eyes of the search engines. It will allow you to see what work needs doing to ensure the website is as strong as possible and prioritise the work. You will want to look at various aspects of the site, including:
- Page Titles
- Meta Descriptions
- H1 Headers
- Content Issues
- 404 Errors
- Image Alt Tags
- Navigation Issues
There is a lot of information you can gather when you audit your website, and if you have no experience in doing this, you may want to use the services of an expert SEO agency. Many agencies can help you with this, but you will need to do a thorough search to find a reputable one that will do an excellent job.
Start A Link Building Campaign
Once you have fixed all the errors on the website and are pushing it live, you will want to start an ongoing link building campaign to boost the site’s visibility. You will need to find an agency that offers high-quality blogger outreach services like Digivark.co to help you build links pointing back to your site and increase your rankings. Outreach is a full-time task, and if you do not have the time or expertise to do it yourself, it is best outsourced to a reputable company. Without having an effective ongoing link building campaign, you will struggle to achieve the top results in the search engines. As such, if you want your online venture to be successful, it is something you will need to do to get your site ranking and drive traffic to it.
A Trial & Error Approach
The search engines such as Google offer you plenty of advice on how to get your website ranking. However, you often find that what works well for one site does not necessarily work for another, so to stay ahead of the competition, you need to use a trial-and-error approach to your online marketing and SEO. You will need to make small changes, measure their impact, and scale the process up when you find something that works. As with link building, it is advisable to use the services of a reputable digital agency to assist you with this, as they have the expertise, experience, and tools to do the job effectively.