Business card marketing can be powerful for you if you know how to use it in the right way. Each time the opportunity is presented, you always want to deliver your business card to someone who could be your next client or client. The same must be applied in all the stationary you have.
So, what exactly for the use of your business as a marketing device? Well, it’s pretty simple actually. Anyone of your colleagues with whom you enter regularly in contact should receive your business card. This is how it will expand its network. You can think about this strategy, something like the Affiliate Marketing Premise in online marketing.
Most of the time, your business card is distributed to another perspective, you are expanding your network and get more and more people calling to do business with you. But these people will not call only because you tell them to do it. You have to incite them to action, and the best way to do it is with a free offer.
At the front of your business card, include a short tone about your free offer and leads lead prospects to your website. So, for example, at the top of your card, you could say: “Free PDF! How to get more customers in a month than you know, get all year?” And then take them to your website address.
Once you arrive at your site, ask them to include your email bulletin so you can follow up with them with respect to your products and services. Yes, all this can be done with a simple business card. Then, if you are not using your power today, I suggest you start doing it now.
On the back of your card, you want to include 3-4 testimonials. This is how it will increase your credibility in the eyes of your prospects. There is not much space on the back of a business card, so it should be cunning in your focus. If you can not tighten 3 testimonials on the back, then strive by 2. Testimonials should indicate your name and how it has helped the client or customer achieve its objectives.
Now that you know the basic concepts of how to market with a business card, it is time to start distributing it to a list of prospects. One way to do it is with a free seminar. You can run an advertisement that promotes your free seminar and invite your friends and customers to attend.
Have your customers bring 1 additional guest with them so you can get a new potential customer. Once your attendees are there, be sure to go through your business card to everyone to attend. If you follow everything I have declared so far, you can expect to get a huge amount of response in terms of new customers.
Business card marketing is something that should be fully incorporated into its marketing mix. Join the Chamber of Commerce and Local Network with business owners there as well. Exchange business cards with these people and observe the number of new stacked references.